MANAGEMENT BY FUNCTIONAL AREAS

Managers when differentiated by their areas of operation fall mainly under: Marketing, Finance Operations and Human Resources.
 
a) Marketing

These are responsible for advising on pricing, promoting and distributing the firms products and services. They conduct marketing research, plan advertising campaigns, play a role in setting prices and oversee distribution systems.

b) Operations

These are responsible for actually creating the goods and services of the organization. Other responsibilities for these managers include production control, inventory control and plant layout.

c) Finance Managers

Are responsible for managing the Financial Assets of the organization. They oversee the firms accounting systems, manage investments, control disbursement, and maintain and provide relevant information to the CEO about the Financial Health of the company.

d) Human Resource Managers (HRM)

These are responsible for determining future human resource needs, recruiting, hiring, compensation, performance appraisal and ensuring that the various legal guidelines governing employment are followed.