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Undifferentiated Marketing Strategy Assignment Help

Assignment Help: >> Target Market-Segmentation - Undifferentiated Marketing Strategy

Undifferentiated Marketing Strategy:

  • Here the firm focuses on what it has identified as common to all people in the aggregate or total market.
  • A single marketing mix is designed and directed at the complex aggregate market
  • The market is treated as an aggregate
  • This strategy is suited for homogeneous products such as coca cola soft drink.
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