Differentiated Marketing Strategy:

This refers to a multi-market segmentation in which a company directs its marketing programmes to several marketing segments. This is done by variations in the marketing mix. For example, in each market segment you can have different products, different prices, different promotion activity and different distribution facilities. A university engages in different marketing by offering its course programmes at different educational levels.

When a firm differentiates products, it has a chance to increase its total sales, in the total or aggregate market. This happens because the firm focuses on several market-segments as its mixes are being directed at many people. Products such as clothes are capable of great variations. Hence they are easily differentiated.