Strategic planning Process

It is defined as the procedure of maintaining and developing a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

1). Strategic planning sets the stage for rest of the planning in firm.

2). There are four steps in the strategic planning procedure:

1. stating a apparent company mission.
2. Setting helping company objectives.
3. Designing a sound business portfolio.
4. coordinating and Planning marketing and other functional strategies.