Mission

The mission of an organization is the unique aim that sets that organization apart from others of its type. It is the broad aim that a given organization chooses to pursue for itself. While the purpose of all hospitals in Kenya is to provide Health Care, the missions of the various hospitals differ. For example the mission of IDH is to provide Health Care in the field of infectious diseases only, while for Pumwani Hospital it is to provide Maternity Health Care. The mission statement specifies four factors:

•    The customers which an organisation caters for
•    The identified needs of the customers
•    The products or services plus the values to satisfy customers, and
•    The boundaries of organisational operations.

The purpose of all universities is to produce graduates but for Kenyatta University the mission is to produce graduates in Education, while Egerton University is to provide graduates in Agriculture.

Objective is the target that must be reached if the organization is to achieve its goals. Objectives are the   translation of the mission into specific, concrete terms against which results can be measured.

Strategy is the broad program for achieving the organizations objectives and thus implementing its mission. Program implies an active conscious and rational role played by managers in formulating the organizations strategy.

Strategy can also be defined as the pattern of the organization's response to its environment over time. It links the human and non human resources of the organization to the challenges and risks posed by the outside world.