Designing the Business Portfolio

The third step in the strategic planning process is designing the business portfolio.

1). the business portfolio is a collection of products and businesses that make up the company.

2). The best business portfolio is the one that best fits in the company's strengths and weaknesses to opportunities in the opportunities in the environment.

b. In order to design the business portfolio, the business must follow:

1). Analyze its current business portfolio and decide which business should receive more, less, or no any investment.

2). Develop growth strategies for adding new businesses or products to the portfolio.