Consumer Adoption Process:

The process represents the mental sequence of stages through which an individual progresses from awareness of a new product to final acceptance or rejection. In deciding whether to accept or reject a product, the consumer may go through three stages:

            (a) Knowledge phase

            (b) Attitude development

            (c) Action phase

One becomes aware of the new product, then analyses it to see how it may suit his tastes, then he may sample small quantities and finally adopt the product. Different individuals adopt new products at different time periods. Where the consumer attention process ends there begins the product life cycle.