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Market Power:
In a competitive market there are infinite buyers and sellers. It is considered to be an ideal situation where no one is in a position to influence prices and all consumers and producers are assumed to act as price takers. But when there are only a few agents on one side of the market, this assumption may not hold and agents may not act competitively. These agents would possess marketpower, i.e., ability to influence prices. The examples of market power are monopolies and oligopolies. The presence of market power is a kind of market failure that usually leads to lower production volume being sold at a higher price. l'here is a welfare loss because an increase in production is possible and is valued more highly by consumers than the additional cost incurred by producers.
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