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Price Decision
A retailer's price policy is a critical positioning factor and ought to be decided in relation to its target market, its service and product assortment, and its competition. All of the retailers would like to charge great mark-ups and gain high volume, but the two rarely go together. Most of the retailers seek either high mark-ups on lower volume (most specialty stores) or low mark-ups on greater volume (discount stores and mass merchandisers).
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