Place Decision

Retailers frequently cite three critical factors in retailing success: location, location, and location! A retailer's location is chief to its ability to draw customers. The expenses of building or leasing facilities have a major impact on the retailer's profits. Consequently, site-location decisions are among the most significant the retailer makes. Small retailers can have to settle for whatever locations they can discover or afford. Usually large retailers employ specialists who choose locations by using advanced methods.