Publicity

Public information is information regarding a company's services or goods appearing in the mass media like a news item. Stimulation of demand for a service, good, idea, place, person, or organization by unpaid placement of commercially is important news or favourable media presentations. Publicity is more reliable to consumers than any other promotional mix element Although generally publicity is thought of as not paid for, firms incur publicity related cost that include the cost of employing marketing personnel assigned to make and submit publicity releases, printing and mailing expenses, and related price.