Public Relations Tools

Major tools include:

1.   Speeches.
2.   News.
3.   Written materials (like brochures, annual reports, articles, and company newsletters).
4.   Special events (mobile marketing).
5.   Audiovisual materials (like films, slide-and-sound programs, video and   audio cassettes).

Corporate recognize materials (like stationery, logos, signs, brochures, business forms, business cards, uniforms, buildings and company cars and trucks).

Companies also develop public relations by contributing money and time to public service activities. A company's Web site may be a good public relations vehicle. Consumer and members of other publics may visit the site for entertainment and information. Major public relations decisions include following:

a.      Setting up public relations objectives.

b.      Selecting public relations messages and vehicles.

c.      Implementing the public relations plan.

d.      Evaluating the results.