Major Public Relations Decisions

As shown in the given fig major public relation decisions are following:

Setting up Public relations objective that consist deciding what  are  the  results  that  the  companies  desire  to achieve  by  using  public  relation  tools,  than  second step is selecting the message that companies may communicate to public to fulfil the job of public relation, next step of this system is execution of the program and at last evaluation of the program in order to judge the victory level of public relations tools used.