Processes:

involve ways in which the marketers task is achieved. Efficient processes can become a marketing advantage in their own right. For example if an airline develops a sophisticated ticketing system it can encourage customers to take connecting flights offered by allied airlines. Efficient processing of purchase orders received from customers can decrease the time it takes to satisfy them. Process issues include the following: -

• Procedures
• Policies
• Mechanisation
• Queuing
• Information
• Capacity levels
• Speed/timing
• Accessibility