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Physical evidence Assignment Help

Assignment Help: >> Promotional Decisions - Physical evidence

Physical evidence/facilities:

This is important in service industries for example where the ambience of a restaurant is important logos and uniforms help create a sense of corporate identity:-

  • Environment eg. Furnishing, smell, colour, layout, noise levels
  • Facilities (van, equipment, tools, apparel or uniform
  • Tangible evidence (ticket, logos, packaging, labels) etc.

 
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