Sales Promotion

Uses and Limitations of Sales Promotion

For the organizations sales promotion tools are effective in different kind of aspects like they may be used to Introduce new products, making existing customers to purchase more, Attract new customers, Maintain sales in off season, Combat competition, Increase retail inventories, Enhance personal selling efforts, Tie in advertising and personal selling. Beside these advantages, sales promotions have sure limitations as well like Cannot Reverse Declining Sales Trend, inferior Product, Cannot Overcome, Retaliation, May Hurt Profit, and May Encourage Competitive.