Public Relations

Public relations are very believable- features, news stories and events seem more real and sensible to readers than ads do. Public relations may also reach various prospects who avoid advertisements and salespeople -the message obtains to the buyers as "news" instead of as a sales- directed communication. Since with advertising, public relations may dramatize a company or product. Marketers tend to underutilized public relations or to use it like an afterthought. However a well-thought-out public relations campaign utilized with other promotion mix elements may be very economical and effective.

Public relations are very believable-features, news stories and events seem more genuine and believable to readers than advertisement do. Public relations may also reach many prospects who avoid advertisements and salespeople -the messages obtain to the buyers as "news" instead of as a sales- directed communication. As with advertising, public relations may dramatize a product or company. Marketers tend to underused public relations or to utilize it as an afterthought. Still a well-thought-out public relations campaign utilized with other promotion mix elements may be very economical and effective.