The Five M's of Advertising

Basically the five M's are the different significant decisions that are to be taken whereas designing the advertising campaign.

The five M's of advertising are

(1) Mission (that is the fundamental objective or goal that any company desire to attain by its advertising campaign),

(2) Money (how much money should be used up by the company to gain the objective of advertising and the fundamental factors that should be considered at the same time as deciding regarding the budget of the advertising)

(3) Message (what particular information company needs to communicate through its advertising, what should be the contents of the message etc)

(4) Media (communication of the message to people needs some media that may be print electronic its selection needs certain decisions like scheduling of media  or selection of type of media, etc) the last M is

(5) Measurement (it is something that related to evaluation of the advertising campaign that may be done either by considering its impact on profits or sales of the company).