Correlating Production and Marketing Strategies:

Based upon the combination of types of product, production processes, and finished good inventory policy positioning strategy may be divided into two type viz. pure positioning strategies and mix positioning strategies. This division is shown in Table .The two strategies given in the Table belong to the pure positioning strategies whereas other possible combinations belong to mixed positioning strategies.

Table: Pure Positioning Strategies

All of the elements of production strategy should be carefully linked to the market strategy depend on competitive price, delivery time and product quality. Table summarizes some linking techniques for correlating positioning strategies with market strategies.

Table: Pure Positioning Strategies