Organizations, Persons, Places, and Ideas

In addition to tangible services and products, in current years marketers have broadened the concept of a product to include other "marketable entities" namely, persons, organizations, ideas and places. Organizations frequently carry out activities to "sell" the organization. Organization marketing consists of activities undertaken to maintain, create or alter the attitudes and behaviour of target consumers towards an organization. Profit and nonprofit both type of organizations practice organizational marketing. People may also be thought of as products. Person marketing consists of activities undertaken to, maintain, create or change attitudes or behaviour toward specific people. All of kinds of people and organizations practice person marketing. Ideas may also be marketed. In a sense, all marketing is the marketing of an idea, whether it is the common idea of brushing your teeth or the precise idea that Crest provides the most effective decay prevention.