Creating and Communicating Awareness:

Creating 'awareness' about change is the first stage. In an organisation, awareness could be enhanced through reconsidering the targets, reformulating vision & mission statements and assessing the achievement. Consideration of future environmental scenarios, extrapolations and forecast is meaningful for enhancing awareness. Benchmarking & competitor intelligence are two other triggers for enhancing awareness.

Awareness tends more frequent than not to create an imbalance and disturb the status quo. People respond in various ways to the condition. Awareness might lead to anxiety about creating future scenarios (example for, likely gains and problems to be faced) and thus generates energy in those who become aware.