Product Development

So far, for various new-product concepts, the product can have existed just as a word description, a drawing, or possibly a crude mock-up. If the product concept passes the business test, it moves into product development.  Here, engineering or R&D  develops  the  product  concept  into  physical  product.  The  product  development  step,  though,  now  calls  for  a  large  jump  in investment. It will indicate whether the product idea may be turned into a workable product.

The R&D department shall develop and test one or more physical versions of the product concept. R&D hope to design a prototype that shall satisfy and stimulate consumers and that may be produced rapidly and at budgeted costs. Developing a victorious prototype can take days, months, weeks or even years. Frequently, products undergo rigorous functional tests to ensure that they perform securely and effectively. The prototype ought to have the necessary functional features and also convey the proposed psychological characteristics.