Marketing strategy Development

Next step is marketing strategy designing, development primarily marketing strategy for introducing this car to the market.

The marketing strategy statement contain of three parts. First part explains the target market; the planned product positioning; and, market share, sales and profit aim for the first few years. Second part of the marketing scheme statement outlines the product's planned distribution, price, and marketing budget for the first year. The final part of the marketing strategy statement explained the planned long-run sales, profit goals, and marketing mix strategy.