Skinner—motivation through positive reinforcement

Skinner said that all behaviour is as a result of stimulus.

In management a motivational stimulus can be anything that results in change of behaviour. It can be positive such as promotion, pay rise or negative such as threat of demotion. Stimulus that causes positive motivation are positive reinforcers and Skinner emphasized positive reinforcement. Managers who follow the Skinner style of management emphasize praise, encouragement and assistance in solving problems at work.