Group Dimensions – Characteristics Found In Groups.

(a)    Conformity

human beings and their behaviour are amazingly diverse, but within any given culture or group there is considerable agreement. Compliance with existing rules, or customs is called conformity. All groups make certain demands on their members.

        i.    to obey the norms of the group
        ii.    to accept sanctions or forms of punishment
        iii.    to give up rights (individual rights in favour of group interest).

    Group members may conform for the following reasons:

        i.    Fear—fear of sanctions e.g. to alienate
        ii.    Insecurity—some individuals are very insecure and will easily conform.
        iii.    Good judgement, because conformity produces good results.

The extent to which conformity is necessary depends on several factors e.g. the type of organization as people move up managerial levels, the less the conformity required. While conformity is necessary to the organization's everyday operation it does not necessarily result in creativity, innovations, and new ideas needed to improve and

organize. Most people have been strongly used to conforming in schools, churches, family etc. As a result relatively few individuals are able to think original thoughts, plans or to develop new concepts.