Dynamic Environment
the social, economic, political, legal, cultural and technological environment in which employees live are dynamic. When these environments change they affect people's attitudes towards many things e.g. towards authority or towards work in general. The problem is further complicated by the fact that the factors are out of the control of management and so more often than not management is unable to influence the effects of these factors on employees. Despite these constraints managers must strive to make work as attractive to the employees as possible. If work is more satisfying to employees, then the employees are likely to have higher morale.