Understanding Marketing:

Marketing: 

It is the procedure of creating consumer value in form of services, goods or ideas that can improve the consumer's life.

Marketing is organizational function charged with defining customer targets and best way to satisfy needs and wants profitably and competitively. As consumers and business buyers face an abundance of suppliers seeking to satisfy their everyday need, companies and nonprofits organizations can't survive nowadays by just doing a good job. They have to do an outstanding job if they are to remain in increasingly competitive global marketplace. It is what we say that survival of fittest. Many studies have demonstrated that key to profitable performance is to know and satisfy target customers along competitively superior offers. This procedure occurs today in an increasingly technical, global and competitive environment.