Simple Marketing System

Concept of Marketing System brings one full circle to concept of marketing.

Simple marketing system comprises of  different actors and factors as product/service, producer/seller something valuable to the exchange in return of the product/service (money), consumer/customer, communication procedure to have two way communication like to provide information regarding or service or product to or consumer or customer and to have feedback in same regard from the customer. Given fig presents an instance of a very simple marketing system. Marketing system contain following basic activities:

Sellers have to search for buyers, recognize their needs, design good products and services, fix prices for them, promote them, and store and deliver them.

A modern marketing system includes all elements essential to bring buyers and sellers together. This may include such activities as research, product development communication, pricing, distribution & service.

Each of major actors in the marketing system adds value for next level of the system.

There is frequently critical interdependency among network members.