Maturity Stage

In the development stage, the creation has been on the market long sufficient to develop a strong and faithful client base.  

Most sales in the adulthood stage are to a base of repeat user. As a result, sales stay stable and are exaggerated more by changes in the purchase aptitude of the customer to buy the product than any adding of new customers to the base. Very little product alteration occurs in the adulthood stage, and most marketing labors focus on wrapping and promotions for the product rather than changing the product itself. The personal processor market in the United States is a high-quality example of a product in the maturity stage. Although manufacturer add new software and Pentium processors, promotion and price drive sales for clientele buying an extra computer, quite  than their first PC.

The adulthood stage is also noticeable by the occurrence of turbulence,-the clear emergence of the leading industry players and the removal of minor players. Minor group of actors are eliminate because they could not sell enough volume to achieve the economies of scale needed to stay competitive within the market. For the same reason, new players have complexity entering mature markets. Distribution channels, such as stores and catalogs, also become a major focal point for sustained success in a mature market; the more extensively available a product is, the easier it is to procure.  In the personal computer market, company like Dell, IBM, Gateway, and Compaq control the lion's share of the market. Texas Instruments and other former PC manufacturer have fallen by the curb.