What is marketing?

Marketing is not only limited to selling and advertising as is perceived but is More than it advertising it recognizes and satisfies customers' needs. It functions revolve around wide variety and the range of tasks and activities mostly termed as functions related to 4ps for example:  Product, place, price and promotion.

Marketing is:                   

1.      Creating customer value and satisfaction are at very heart of modern marketing thinking and practice.

2.      A very easy definition of marketing is that it is delivery of customer satisfaction at a profit.

3.      Sound marketing is critical to success of every organization

Marketing may also be defined as procedure of planning and executing conception, promotion, pricing and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational objectives."