MARKETING AND SOCIETY

A marketing system should, serve, sense, satisfy consumer requirement and develop the quality of consumers' lives. To meet the consumer's requirement in working, marketers can take some actions that are not approved of by all of the consumers or publics within the social sector. Marketing managers has to understand the criticism that the marketing function can encounter. The manager is better prepared to respond to it in a proactive manner by understanding the criticism. Some criticism is justified; some is not. 

Responsible marketers search what consumers want and respond with the accurate products at accurate price to give good value to purchaser, and profit to the manufacture. The marketing concept is a philosophy of customer satisfaction and mutual gain. Its practice leads the economy by an unseen hand to satisfy the various and changing requirement of millions of consumers. Not all of the marketers follow the marketing concept; however private transactions can involve big questions of public policy (for example the illustration of the sale of cigarettes). In marketing two main issues are Social and ethics responsibilities are discussing.