Late Growth Stage

A send regrets in the rate of sales expansion-but not a decline in sales themselves-signals the late development stage. In the late growth stage, market segments are easily individual, prompting product change efforts to cater to this segment to uphold market share.  Competitor tends to launch their strongest efforts to retain sales enlargement and market share during this era. Price also becomes a major basis for com- petition in addition to product variation. An example of a product in late intensification stage in the United States is the personal digital assistants (PDAs) market/industry. Companies

Like Palm, Handspring, and Blackberry are constantly developing new features and applications to adapt to the send regrets in sales swelling and to maintain market share.