MARKETING IN HISTORICAL PERSPECTIVE AND EVOLUTION OF MARKETING

The marketing concept is a matter of increased marketing activity, but it also implies better implementation efforts and marketing programs. Additionally, the internal market in every company (marketing your company and products to and through the employees of the company) has become as challenging as external marketplace due to diversity and various other social/cultural issues.

What image comes to mind when you hear the word "marketing"? Some people think of or brochures and advertisements, whereas others think of public relations (for example, arranging for clients to appear on TV talk shows). Truth is, all of these-and lots of more things-make up the field of marketing. Marketing as "planning and executing strategy involved in moving a service or good from producer to consumer."

With this definition in mind, it's obvious that marketing and a lot other business activities are related in some ways. In simple terms, marketers and others help move services and goods through the production and creation process; at that point, marketers help move the services and goods to consumers. But connection goes even further: Marketing can have an important impact on all areas of the business and vice versa. Let's discuss some Marketing Basics In introductory marketing you learned some basics-first the four P's, and then the six P's:

  Product-What are you selling? (It might be a product or a service.)

  Price-What is your pricing schema?

  Place or distribution-How are you distributing your product to obtain it into the marketplace?

  Promotion-How  are  you  telling  consumers  in  your  target  group  regarding  your product?

  Positioning-What place do you desire your product to hold in consumer's mind?

  Personal relationships-How are you building relationships by your target consumers?

Marketing management is conscious effort to achieve wanted exchange outcomes with target markets. Marketer's fundamental skill lies in influencing the level, timing, and composition of demand used for a service, product, organization, person, idea, place or some form of information.