Early Growth Stage

The subsequent stage in the manufactured goods life cycle is early enlargement. An augment in the rate of sales for a product usually marks the changeover from the introduction phase to the early on growth phase. Goods are produced in greater amount to meet greater demand, resulting in a cost benefit, or a lessening in cost results. Marketers aim to take advantage of these cost reimbursement, known as economies of scale, by transitory on the cost investments to the consumer.

The near the beginning growth stage may also prompt a shift in the advertising effort away from general demand creation through need recognition towards more concentrated efforts on product separation. Typically, amplified sales during this episode are thought to be from market increase rather than from larceny competitor's market share.  Hence, the perceived threat of the new manufactured goods or service by its competitors is minimal in the early growth stage. For instance, sales of Internet- based television recording appliance, such as Tivo and Ultimate TV, result from customers buying the product in adding to a VCR, rather than instead of a VCR. Tivo and Ultimate TV advertising focuses on the difference between the two competing products, as well as between the appliances and a VCR, rather than on the require for the product.