How Does an Organization Create a Customer?
Organizations (producer/ seller) may create customers by recognize customer needs, services and designing goods that meet those needs than communicating information regarding those services and goods to prospective buyers Making services or goods available at times and places that meet customers' needs Pricing goods and services to reflect competition, costs and customers' ability to buy and at last providing for the essential service and follow-up to ensure customer satisfaction after purchase.
How is Marketing Done?
According to Peter F. Drucker If we want to know what business is, we must start with its purpose. And its purpose has to lie outside the business itself. Actually, it has to lie in society as a business enterprise is an organ of society. There is one valid definition of the business purpose: to create a customer.