7 P's of Marketing
To learn more regarding marketing fist we should learn regarding some basics that are sometime termed as 4ps (Product, price, place, promotion) and sometimes even 6 or 7ps (Product, price, place promotion, position, personal relations, people and profit) consider some definitions in this regard:
- Product-: what is your selling? (It can be a product or a service.)
- Price-: what is your pricing policy?
- Place or distribution-: how are you distributing your product to obtain it into the marketplace?
- Promotion-: how are you telling consumers in your target group regarding your product?
- Positioning-: what place do you desire your product to hold in consumer's mind?
- Personal relationships-: how are you building relationships with your target consumers?
- People -: public who may have impact on organization or may be affected by organization.
- Profits -: basic objective of organization that to have something valuable in return of service or product mostly it is in form of money.
![1735_marketing p.png](https://www.expertsmind.com/CMSImages/1735_marketing%20p.png)
Marketing suppose that it will proceed in accordance with ethical actives. It identifies 4 marketing variables for example: product, price, promotion, and distribution it also states that public, customer, and client determine marketing program. Marketing primarily emphasizes on creating and maintaining relationships and applies for both non-profit organizations and profit- oriented businesses. Chief activities that are performed in the marketing process include:
Personal selling Advertising, Making products available in the stores and Maintaining inventories. Anything like services, goods, experiences, persons, events, places, organizations, information and ideas may be marketed to customers in return of something of value.