Uses & Practical Applications of Research in Marketing

Decision-making is critical process in all types of the organization. Decision-making requires then information that is collected and acquired through the marketing research procedure this information may be regarding customers companies or competitor or other environmental factors. Key uses of the marketing research in organizations are as following:

1.   Analysis of market share.
2.   Measurement of market potential.
3.   Sales analysis.
4.   Determination of market characteristics
5.   Forecasting.
6.   Product testing.
7.   Studies of competitors' products.
8.   Studies of business trends