Price

Ideally,  a  marketer  wants  to  be  proactive  in  setting  price  instead  than  simply  react  to  the marketplace. To that end, marketer researches the market and competition and plots possible price points, looking for gaps that show opportunities. When introducing a new product, marketer needs to be sure that the price is competitive with that of similar products or, if the price is higher, that the consumers notice they're getting more value for their money.

Many  other  technical  professionals  may  have  an  significant  impact  on  marketers'  pricing decisions. Again, you can be asked to determine if productivity can be improved so that the product can be manufactured and then sold-for a lower price.