Place or distribution

What good is a product if you can't get it to people who wish to purchase it? When marketers tackle this issue, they attempt to figure out what the optimum distribution channels would be. For instance, should the company sell the product to distributors who then wholesale it to retailers or should company have its own direct sales force?

Marketers also look at where product is placed geographically. Is it sold regionally, internationally and nationally? Will product be sold just in high-end stores or strictly to discounters? Answers to all of these questions also help shape how a product may be distributed in best way.

Such type of distribution questions are potentially of high significance to various professionals, by including industrial and other types of engineers in the company. For example, whether a product shall be marketed internationally or regionally can have enormous implications for package design as well as apparent areas of the supply chain: transportation, logistics, distribution, and warehousing.