Personal Relationships

In the recent years, personal relationships have come to the forefront of the marketing programs. Now even largest companies would like their customers to feel that they have a personal relationship with their company. Companies do this in two ways: They tailor their products as much as possible to particular specifications, and they measure customer satisfaction.

The firm's contribution may significantly impact the area of personal relationships. If work procedure the firm creates cannot meet the customer time frames, relationship will be damaged. If firm develops manufacturing lines that can't be tailored to fit particular customer needs, it will be hard for the company to give consumers perception of personal commitment. If salespeople promise delivery by a definite date, but the product can't be produced on schedule, consumers will be unhappy.

Engineering, Marketing and many other professional activities are interrelated and interdependent disciplines.  By understanding role that the marketers play in moving a service or good to consumers, others can manage more effectively, for the present and future.