Needs      

Human needs are the most fundamental concept underlying marketing.  The human need is a state of felt deprivation.

1).        Humans have many complicated needs.

a).        Basic,   physical needs for clothing, food ,warmth, and safety.

b).        Social needs for the belonging and affection.

c).        Particular needs for knowledge and self- expression.

2).        These needs are a part of the basic human makeup.

Wants: Human want is form that a human need takes as shaped by his culture and individual personality.

Demands: The Demands are the human wants that are backed by buying power.

      I.  Consumers view the products as bundles of benefits and select products that give them best bundle for their money.

      II.   People demand the products with benefits that add up to the most satisfaction. Marvellous  marketing  companies  go  to  enormous  lengths  to  learn  regarding  and  understand  their customer's needs, wants, and demands. The excellent company strives to stay near to customer.