Inseparability:

In the majority of cases, services cannot be separated from the people selling them. Some services are created and dispensed simultaneously, e.g. dentists create and dispense their services at the same time, while barbers create the services of a haircut and dispense it at the same time. The same apply to the services of doctors, motor mechanics in repair work, etc.

The buyers have to receive the service directly from the producer/seller and not through some intermediaries in many cases. The marketing programmes have to relate to this direct selling as the only possible channel of distribution. A seller's service cannot be marketed in many other markets per day while a dentist can also treat only some patients per day.

An exception to the inseparability, however may be possible in a situation where the service is sold by a representative of the creator-seller, e.g. a travel agent, an insurance broker, a rental agent, etc.