Marketing Management Philosophies:

Philosophy refers to management attitudes, orientation or state of mind as far as marketing management practice is concerned. Five different marketing philosophies have been advanced.

           (a)Production Concept

When managers main concern is production and distribution efficiency, it holds that consumers will favour those products that are widely available and low in cost. The concept works when:

i. demand exceeds supply especially in many third world countries. Here the consumers are more interested in obtaining the product than in its fine details.

ii. where products cost is high and has to be brought down through increased productivity to expand the market.