Importance of Marketing:

Marketing helps people consume goods and services that they would not otherwise consume. It is through marketing that we get goods produced within our country and also from other countries.

It is through marketing that we are able to export our products like tea and coffee to other countries.

Marketing therefore plays a big role in raising our standards of living as it creates utility. Marketing also creates employment. Many people in Kenya earn their living by performing marketing activities e.g. all those people in wholesaling, warehousing, retailing, transportation, advertising agents etc. Marketing gives us information and also pays for most of the entertainment and news that the mass media provide to the public.