Core Concepts Of Marketing:

 The starting point for the discipline of marketing lies in human needs and wants.

Needs

A human need is a state of deprivation of some basic consumption e.g. hunger, shelter, safety belonging.These needs exist within our biological makeup.

Wants

Wants are desires for specific satisfiers of these deeper needs. Wants are influenced by the environmental factors. So they are continually shaped and reshaped by social forces and institutions, such as churches, schools, families and business corporations e.g. different people can satisfy their need for transport differently depending on where they are. Also people in different environments satisfy the need for food differently.