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Characteristics of Industrial Products Assignment Help

Assignment Help: >> Marketing Management - Characteristics of Industrial Products

Characteristics of Industrial Products:

Industrial products market is characterised by four distinct features:-

  • demand is derived
  • demand is generally inelastic
  • demand fluctuates widely
  • the producers and the users have full knowledge of the market which is well informed

 
Construction Activity Demand Fluctuations
Derived demand Industrial Market Demand
Inelastic Demand Purchasing Power of Industrial Customers
Size of Industrial Market Vertical and Horizontal Industrial Markets
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