Buying Decision Process in Business:

The buying - decision process in business markets commonly involves five stages as the ones in consumer purchasing. Straight rebuy purchases skips some stages because they are routine. However, a new-task purchase of an expensive good or service is usually an involving purchase decision.

The main buying-decision process stages in business include the following:-

• Need recognition
• Identification of alternatives
• Evaluation of alternatives
• Purchasing decision
• Post-purchase behaviour