The Societal Marketing Concept

The societal marketing concept holds that organization should conclude the wants, needs and interests of target markets. It should then deliver the needed satisfactions more effectively and efficiently than other competitors in a way that maintains or improves the consumer's and society's well being.

• The societal marketing concept is the most new of marketing philosophies.
• It questions that if the pure marketing concept is sufficient given the wide variety of societal problems and illness.
• As per the societal marketing concept, pure marketing concept overlooks probable conflicts between short-run consumer wants and long-run consumer welfare.

• The societal concept calls upon marketers to equilibrium three considerations in setting their marketing policies:

                 A). Customer wants. B). Company profits C). Society's interests.

• It has become good business to consider and think of society's interests when any organization makes marketing decisions.