Natural Environment

Natural environment involves natural resources that are required as inputs by marketers or that are affected by marketing activities. During past two decades environmental concerns have progressively grown.  Some of the trend analysts labelled the particular areas of concern were:

1). Shortages of the raw materials.  Staples like water, air and wood products have been critically damaged and non-renewable like coal, oil and many minerals have been seriously depleted throughout industrial expansion.

2). Increased pollution is worldwide problem. Industrial damage to environment is incredibly serious.  Far-sighted companies are becoming "environmentally friendly" and producing environmentally secure and recyclable or biodegradable goods. Public response to these companies is cheering. However, lack of sufficient funding, especially in the third world countries, is a chief barrier.

3). In natural resource management Government intervention has caused environmental concerns  to  be  more  practical  and  essential  in  industry and business Leadership,  not punishment, appear to be the best policy for the long-term results.   Rather of opposing regulation, the marketers should help develop solutions to energy and material problems facing the world.

4). Environmentally sustainable strategies: Green movement has encouraged or even demanded that firms create strategies that are not just environmentally friendly but also environmentally proactive. Firms are starting to recognize link between a healthy economy and a healthy environment.