Marketing Strategy Planning Process

Whenever performing the marketing function company needs courses of the action known as the strategies. The marketing strategies and planning procedure are depend on the It is based on SWOT analysis. SWOT analysis means to analyze threats and opportunities that are part of external environment and weaknesses and strengths of the organization, which are part of internal the environment.

Depending on this environmental Analysis Company formulates strategies to determine the target customer's designs objectives and mission statements to accomplish the needs of the target customers and strategies to respond to competitive environment. After the conducting SWOT analysis companies decides strategies regarding the marketing mix for example 4Ps (Product, Price, Place and Promotion).